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https://victoria.rebelmouse.dev/how-disney-is-using-music-to-reimagine-an-iconic-ride-and-make-it-relevant-for-today

How Disney Is Using Music to Reimagine an Iconic Ride — And Make It Relevant for Today

How Disney Is Using Music to Reimagine an Iconic Ride — And Make It Relevant for Today

It ended with a song.

On May 30, the animatronic critters aboard the Zip-A-Dee Lady riverboat launched into one last rendition of “Zip-A-Dee-Doo-Dah.” Disneyland parkgoers were wished one final “zip-a-dee-doo-dah ride” before cruising towards the infamous fifty-foot flume drop. And after almost 35 years, Splash Mountain closed.

A week earlier, a group of executives from Walt Disney Imagineering (a division of Disney Parks, Experiences and Products) gathered in New Orleans. But they weren’t mourning the impending end of a chapter of Disney Parks history. “Let’s talk about Tiana,” said Charita Carter, executive creative producer at Imagineering, beaming. “She’s an entrepreneur at heart. She loves family. She loves her community.”

Carter was speaking about a woman best known as an animated character, but who to the Imagineers, and to millions of people the world over, is very much real. Tiana is Disney’s first African-American princess (and first explicitly American princess), who debuted in 2009’s The Princess and the Frog. The New Orleans-set animated musical told the story of a waitress who dreams of opening her own restaurant, who is turned into a frog by an evil voodoo doctor and must figure out how to become human again. A host of comical animal friends — including an alligator with dreams of playing jazz trumpet, and a Cajun firefly partial to zydeco — of course aid Tiana on her journey.

Next year, the movie will get a major reintroduction when Tiana’s Bayou Adventure — an entirely new attraction replacing Splash Mountain and picking up where the Princess and the Frog story left off — opens at the Walt Disney World and Disneyland Resorts. Like Splash Mountain, it’ll be a flume ride with that beloved stomach-turning drop. “The twists and turns and the big drop — people love that,” says Ted Robledo, executive creative director at Imagineering. “But it’s like moving into an old house, right? You don’t want to totally tear down this house because there’s a lot of great things about this house. But the plumbing’s old, the electrical’s old, you don’t want that old furniture. So you start to bring it up to date, to inject your own character, your own personal story into it. And that’s exactly what we’re doing with Tiana’s Bayou Adventure. We want to bring new life [to it] and make it even better.”

Tiana’s Bayou Adventure

That old house was one that, on the surface, might not have looked particularly problematic — but it didn’t take much digging to find it wasn’t built on the most solid ground. Splash Mountain’s Oscar-winning earworm of a theme song and its main characters (Br’er Fox, Br’er Bear, and their nemesis Br’er Rabbit) hailed from Disney’s 1946 film Song of the South — which Disney CEO Bob Iger announced in 2020 would not be available on Disney+ because it was “just not appropriate in today’s world.”

Upon its release, the NAACP vocally criticized Song of the South for “help[ing] to perpetuate a dangerously glorified picture of slavery,” and diverse groups across the country picketed theaters, protesting its use of outdated, offensive stereotypes and dialect — most notably in the character of Uncle Remus (played by James Baskett, who would later earn an honorary Oscar for the role). It was never released on home video in the U.S.; nonetheless, in the 1980s Disney gave it a theatrical re-release, and some of its characters and music became the base for Splash Mountain when it opened in the park’s Frontierland in 1989.

Imagineering senior vp creative development & inclusive strategies Carmen Smith says that in recent year, the Imagineering team has — as it often does — walked the parks, looking at rides that could benefit from, well, an update or two. “Our parks are ever-evolving, telling new stories,” says Smith, noting that attractions like Jungle Cruise and It’s a Small World have undergone intentional changes. “When we look at an experience like Splash Mountain, and the history around it — it’s always about making sure that the stories we’re telling are relevant, and not perpetuating any misconceptions or stereotypes. And it was time for us to see what next story we could tell in this space.” (Splash Mountain’s Disney World iteration closed back in January).

Around 2018, the idea that Tiana’s story could be the successor became “front burner for me and many of us,” Smith says. “We’d been mulling different ideas and concepts, and it took a while.” Chipping away at Splash Mountain’s façade and finding the flimsy caricatures beneath didn’t take much effort. Tiana’s Bayou Adventure would need to be the total opposite: a ride authentic to its core. So to create it, Smith and her Imagineering colleagues would “arm ourselves with knowledge.”

Tiana’s Bayou Adventure

“Authenticity” is a word that Smith, Robledo and their colleagues use repeatedly when talking about Tiana’s Bayou Adventure. For more than two years, the WDI team dove into deep research in New Orleans, consulting with experts about every last detail informing the ride’s creation. The bayou’s foliage and wildlife, the actual critters who’d comprise an animatronic band of new characters. The real salt mine that once interrupted the flat Louisiana landscape and will be the new “mountain” guests enter on their logs. The 1920s hairdo Tiana would sport, showcasing “the versatility of African-American women’s hair.” And above all, the new song that would make them want to return to the ride over and over and follow them home.

“Some places are oil towns. Some places are movie towns,” says Robledo. “New Orleans is a music town.”

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New York State will require warning labels on social media platforms

The State of New York will now require social media platforms to display warning labels similar to those found on cigarettes. The bill was passed by the New York Legislature in June and signed into law by Gov. Kathy Hochul on Friday. It will apply to any platforms that feature infinite scrolling, auto-play, like counts or algorithmic feeds. The labels will caution those on the platform about potential harm to young users' mental health.

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Mariana Mazza. Droite : L'International de montgolfières.

Tout au long de l'été, la ville de Saint-Jean-sur-Richelieu sur la Rive-Sud de Montréal brille avec ses envolées quotidiennes de montgolfières qui colorent le ciel ainsi que l'International de montgolfières, un festival de neuf jours en août. Le 1er juin marquait d'ailleurs le coup d'envoi des festivités alors que l'équipe derrière l'événement a finalement annoncé la programmation complète.

À la fin mars, on nous présentait déjà deux têtes d'affiche qui seront présentes pour animer la foule durant le dernier week-end de l'événement, soit la chanteuse québécoise Alicia Moffet, les rappeurs Loud et Imposs ainsi que celui qui se cache derrière le récent succès Acapulco, Jason Derulo.

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